Failure as Fuel:

How to Purposefully Fail to Success with Design Thinking

Take “Think outside the box” from an annoying phrase that doesn’t really mean jack diddly & learn to turn it into a tool for creating groundbreaking ideas with a proven step by step process to think innovatively.

If you’ve just heard the presentation, or you’ve wondered to this page out of curiosity, keep scrolling for a deeper dive into how to effectively & reliably innovate, again & again.

IDEO Puts the Design Thinking Process to Work

Want to see the Design Thinking Process in action, & see how it works? Check out this video.

David Kelley, co-founder of IDEO, and professor at Stanford University, walks America through how fun it can be. Just watch out for that mustache. It might get ya!

IDEO’s Design Thinking Process

IDEO is famous for fromalizing the design thinking process & teaching it to the world. They explain it in detail…

Resources Recommended by IDEO

For more books, videos & courses on the topic

Daily Reminder

Now you’ve learned how to innovate. Time to put all that learnin to good use. It can be helpful to have a mantra & talisman to help you face your fears, embrace failure, & innovate.